Say hello to new
Hellocar is disrupting the car buying industry. The first and only way to truly buy a car online. No middle-men, no forecourt, no fuss. Nomad helped Hellocar to identify its core target audience and develop a brand strategy that engages, connects and excites – creating an experience like no other.
Driving customer control
Dedicated to creating a different kind of car buying experience, Hellocar is bringing the car showroom to your living room: buy your next car from the comfort of your own home, and if you’re not entirely happy, return the car for free within seven days. This is feel-good, stress-free car buying, as it should be.
The Hellocar way
Working with photographer Keiran Perry we followed Sarah on her Hellocar journey to capture the essence of the brand proposition, Click, Smile, Drive.