Nomad has been working with Mr. Juiceman (the handsome chap from those Diet Coke ads) to create a brand new brand that’s packed full of authenticity and attitude. Enough of the kale and the codswallop. We’re all fed up being made to feel guilty. Juiceman is about good vibes, living life, and healthy hedonism. We call this Fuel for Modern Living.


Fuel for modern living

Built for busy lives. Whether it’s a shot on the move or fruity water for the kids, there’s something for everyone. And that something is driven by three brand attributes:

Real – The original & best. Here first. Here to shake things up, again.

Raw – The mixmasters, tastemakers & game changers.

Rock ‘n’ Roll – Work hard. Play hard. Push it forward. Pay it back.



Juiceman is a purely positive brand, with no artificial ingredients. Made from fresh, vibrant colours, uplifting illustrations, and copy that packs a punch. Made for maximum stand-out on the shelves of supermarkets across the globe.


The magic ingredient. Designed to ensure we don’t take ourselves too seriously. It’s just juice after all. So whether you repaying for the night before, or paying it forward for the future, remember:  Juiceman doesn’t judge.


We’re helping Juiceman bring their new brand to life across web, social, packaging and in-store activation. Bringing healthy hedonism and good vibes to the people, wherever they may be.