HOPE UNITED FULL TEAM

In collaboration with Saatchi & Saatchi and BT, Nomad helped to create Hope United, a diverse team of footballers from across the four Home Nations. United in tackling online hate.

Hope Beats Hate.

Our brief was to create a symbol of hope and unity. Something we can all get behind and show our support. Born from the BT logo and designed as a digital-first badge, packed full of meaning, the logo expands into a wider graphic system used to create the iconic kit worn by the best players from all four nations, and inspiring the broader Hope United campaign.

HOPE UNITED SHIRT BADGE 01
HOPE UNITED TEAM FOUR 01
HOPE UNITED SHIRT FRONT 02
HOPE UNITED OOH PICCADILLY 01

Collaboration is at the heart of Nomad, so we were thrilled to partner with the brilliant team at Saatchi & Saatchi on this important campaign. It’s going to be big, so keep an eye out for more on TV, OOH and print over this exciting summer of football. Get your waistcoat’s pressed. It’s almost time. bthopeunited.com

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