Hope Beats Hate

In collaboration with Saatchi & Saatchi and BT, Nomad helped to create Hope United. A diverse team of footballers from across the four Home Nations, united in tackling online hate.

A symbol of Unity

Our brief was to create a symbol of hope and unity. Something we can all get behind and show our support. Born from the BT logo and designed as a digital-first badge, packed full of meaning, the logo expands into a wider graphic system used to create the iconic kit worn by the best players from all four nations, and inspiring the broader Hope United campaign.

2022 HOPE UTD 03b
Bt hope
Hope lineup

Collaboration is at the heart of Nomad, so we were thrilled to partner with the brilliant team at Saatchi & Saatchi on this important campaign. It’s going to be big, so keep an eye out for more on TV, OOH and print over this exciting summer of football. Get your waistcoat pressed. It’s almost time.

Check out...

Premier League
Strategy / Identity / Campaign / Digital / Broadcast / Naming / Experience
Sky Sports
Strategy / Identity / Broadcast / Digital / Experience
Hackney Laces
Sponsorship / Campaign / Kit Design