Nomad has been working with Mr. Juiceman (the handsome chap from those Diet Coke ads) to create a brand new identity that’s packed full of authenticity and attitude. Enough of the kale and the codswallop. We’re all fed up being made to feel guilty. Juiceman is about good vibes, living life, and healthy hedonism. We call this Fuel 
for Modern Living.

Built for busy lives. Whether it’s a shot on the move, or fruity water for the kids, there’s something for everyone. And that something is driven by three brand attributes:

Real – The original & best. Here first. Here to shake things up, again.
Raw – The mixmasters, tastemakers & game changers.
Rock ‘n’ Roll – Work hard. Play hard. Push it forward. Pay it back.