Moments make us get out bed in the morning. They encourage us to try
harder and be braver. Feel stronger, happier, more resilient, more alive.
And more full of life. With more stories to tell, experiences to feel, and
memories to make. Moments enrich our lives, build our character, and
help us create memories that last a lifetime. From first-steps, to finish-line
feelings. Laugh-out-loud, to leave it on the road. Whatever moment you’re
after, Let’s Do This are here to help you find it, train for it, and celebrate it.
Every step of the way.

A visual and verbal identity that’s packed with as much energy and attitude as
the LDT team themselves. Designed to burst the bubble of endurance racing
events we created a brand of the people – led by a new symbol that is inspired
by the home-made graphics of the crowds at mass-participation events.

Photography by Jane Stockdale and Phil Hill.

With special thanks to Joanna, Dom
and the amazing Let’s Do This team.