The future of fitness is in your sitting room
Powered by AI and Motion-tracking technology, Mvmnt brings the experience of a personal trainer to your home. Using Sky Live’s interactive camera to track users’ movements and send live feedback to help them make the most of every workout.
We partnered alongside WithU and Sky Creative to create a brand for Mvmnt that would inspire anyone with a passion for fitness but limited time for the gym to keep their fitness journey moving forward.
Moving. Pulsing. Motivating.
The logo captures the exhilaration of a Mvmnt workout, taking the Motion-Tracking technology as inspiration to create an energetic symbol that combines an ‘M’ with a heightened heart rate pulse.
Set in custom lettering, the wordmark is characterised by subtle accents inspired by the forms of the symbol to create a friendly mark with a technical undertone.
The perfect setting to sweat it out
Shot by Olly Burn, the home workout photography is bathed in morning light, implying the start of an uplifting new journey into fitness and wellbeing. The rich, warm interior design and subtle use of foliage create the ideal backdrop for a productive home workout, a sharp contrast from the often intense environments found in public gyms.
Poor form has nowhere to hide
The vivid gradient that runs through the symbol is used as a progress indicator across the wider brand experience, giving users a spectrum of live feedback on the exercises. Orange indicates that form needs improving, whereas green shows a user has hit perfect form.
Meet your movers
Mvmnt’s groundbreaking technology is complimented with the UK’s best fitness coaches, bringing an intoxicating passion for fitness and wellbeing to the experience. Shot by Mvmnt’s in-house team, the coaches were captured in the new workout spaces, drenched in natural light and homely touches to create a welcoming workout experience.
“Launching our brand, Mvmnt, wouldn’t have been possible without the creativity, drive and pure hustle from the Nomad team. They delivered an outstanding brand identity at pace and were extremely easy to work with throughout the project.
Nomad is one of the best creative agencies we have worked with and we wouldn’t hesitate to work with the team again.”
Georgia Lidzey-Watson, Marketing Manager, WithU
Dedicated to the memory of Aran Potkin.
