From the shadows of the men’s game to modern day superheroes.

WSL REBRAND LEAH WILLIAMSON

Grow the game. Change perceptions. Inspire the next generation of players and fans.

WSL REBRAND ARSENAL FAN

To do this we created a superhero brand for WSL. A badge of honour, and a positive sign of strength for everyone involved in the women’s game.

WSL REBRAND NEIL BEDFORD LIV
WSL REBRAND NEIL BEDFORD EVE
WSL REBRAND NEIL BEDFORD UTD
WSL REBRAND CHAMPIONS BADGE
WSL REBRAND CHELSEA TROPHY
WSL REBRAND NIKE FLIGHT
WSL REBRAND TABLE
WSL REBRAND BROADCAST CLOCK

The identity included a bespoke set of names and numbers that brings the women’s game truly together, all the way from grass-roots football to top-flight super stars.

WSL REBRAND NUMBERS 02
WSL REBRAND NUMBERS 01
WSL REBRAND CHANGING ROOM
WSL REBRAND MAN UTD GROENEN

The results speak for themselves. The opening weekend of the 19/20 season saw an average attendance of 10,487 across the six fixtures in the WSL, a 1137% growth from the previous year.

WSL REBRAND FIGURE 01
WSL REBRAND FIGURE 02
WSL REBRAND FIGURE 03

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