1537118 WEB

From the shadows of the men’s game to modern day superheroes.

Grow the game. Change perceptions. Inspire the next generation of players and fans.

To do this we created a superhero brand for WSL. A badge of honour, and a positive sign of strength for everyone involved in the women’s game.

1575885 WEB2
FAWSL ACTION PORTRAIT 16 9 01 2x 100

The identity included a bespoke set of names and numbers that brings the women’s game truly together, all the way from grass-roots football to top-flight super stars.

The results speak for themselves. The opening weekend of the 19/20 season saw an average attendance of 10,487 across the six fixtures in the WSL, a 1137% growth from the previous year.

Artboard 1 copy 2 2x 100

Check out…