Leia’s founders had a big ambition and a path changing product to bring to the world. Working together, we discovered the beauty, truth and light of Leia. We helped to redefine their business model, brand strategy and value proposition.

The ambition was to create a brand that is warm, human, and, in the same way their products are, built from light. The light textures are a metaphor of the product; illuminating content in a powerful way and defining the tone, movement and spirit.