Lighting up life
In 2017 one of California’s most exciting start-ups joined forces with Nomad to reimagine its business. Straight out of HP Labs, Leia 3D founders had a big ambition and a path changing product to bring to the world. Working together, we discovered the beauty, truth and light of Leia; we helped to redefine their business model, brand strategy and value proposition.
MUCH MORE THAN 3D
The technology had to be experienced first-hand, so we flew to California and spent some time with the Leia team. Together we developed naming, strategy, brand architecture, visual identity, communications and product design.
PAINTING WITH LIGHT
A tech company with no intention of feeling like a tech company. The ambition was to create a brand that is warm, human, and, in the same way their products are, built from light. The light textures are a metaphor of the product; illuminating content in a powerful way and defining the tone, movement and spirit.
PARTNERSHIPS. LIT BY LEIA.
We built a brand ready for partnerships. The first of these, working closely with RED Digital Cinemas, is providing the technology to help create the world’s first 3D/Holographic smartphone – the RED Hydrogen One.
MAKING IT REAL
A key touchpoint for the project was to completely rebuild the Leia Inc website. Creating new content, site structure, design, user experience and delivering the first expression of the new brand. Website build in collaboration with Neal Fletcher.