PEPSI® & EA SPORTS FC™
Iconic partnerships are part of football folklore. They don’t come along often, but when they do they’re remembered for a lifetime.
To coincide with the highly anticipated release of EA SPORTS FC™ 24, Nomad worked closely with PepsiCo Design + Innovation team to celebrate their new partnership. Two powerhouse brands coming together to create the ultimate team.
On-pack, in-game, and beyond
Our brief was to create a collaborative Vis ID, product packaging, POS materials, and Pepsi branded in-game perks. The challenge was to harness the unmistakable attitude of Pepsi with the best of the EA SPORTS FC™ visual identity – and celebrate Pepsi brand ambassadors Vinicius Jnr (Real Madrid), Leah Williamson (Arsenal) and Son Heung-Min (Tottenham).
The limited edition packs and in-store POS are available across LATAM, Europe, AMESA and APAC, and in-game rewards can be redeemed by millions of players worldwide.
Every Pepsi wins
Scanning QR codes on-pack gives players guaranteed in-game prizes and additional features including stadium tifos and Ultimate Team™ Pepsi football kits.
Thanks to Orlagh, Steve, Paul and the PepsiCo Design + Innovation team.
