Home runs. High intensity. The best of the best. Playing for more. Their flag. Electric stadiums. Passionate fans. Giving everything to bring it home.

The WBC trophy is the pinnacle of baseball, crowning the winner as global champions. Working closely with the WBC & MLB team, we re-imagined and re-energised their brand to make it match ready for the 2023 tournament and beyond.

The best of the best on the field. The best of the rest off it. Global food, sell-out festivals, live music and events. The party bursts off the pitch and floods into towns and cities across the globe, bringing the world together through the power of baseball.

All of the fanfare and unique energy of baseball, bottled. Giving the well-loved pinwheel logo at the heart of WBC a new lease of life, exploding vibrancy into the system, and turning up the personality to eleven. A new global voice with a custom typeface born from the pinwheel.

On the field, in stadiums, on the streets, jerseys, pockets and screens of global fans. WBC is a carnival of vibrancy, wherever, and whenever it shows up.