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Game on

Our new identity for Fantasy Premier League amplifies the screen-based, hyper real world of the game – blurring the line between pitch-side action and in-game impact.

Fantasy Premier League managers obsess over their decisions. From planning their next transfer, to deciding when to play a triple captain, to choosing which £4.5m rated defenders to fill their bench with. Our idea was to create a brand system that brings to life the immersive nature of the game within the wider Premier League brand.

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Inspired by moiré effects from digital screens, the iconic Premier League pattern is reimagined with rich digital textures that create an immersive backdrop for the game.

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Based on the original Premier League typeface, FPL Sans echos the system’s language through ‘glitching’ characters that merge between the digital world and reality.

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