HANDSHAKE BOARD 169

The world’s brightest brand of football turns black and white in the fight against racism.

This is everyone's game and the Premier League is making it clear there is No Room For Racism. This campaign demonstrates a continued commitment to equality and diversity, using the power of Premier League football to oppose racism.

PL ANTI RACISM STORY 02

The campaign was built out of black and white to stand out against the visually vibrant world of Premier League football. The line, literally leaves no room for racism, squashing it out through animation.

PL ANTI RACISM HERO 01

Across 10 days, the campaign played out nationally across print, digital and outdoor in 16 formats across 139 sites nationally, with a total of over 6.5 million impacts; the campaign delivered cut-through across all formats with clarity and consistency.

PL ANTI RACISM OOH DALSTON

Campaign press ads in three formats appeared in national newspapers. Predominantly targeting sports sections. High impact formats were secured next to relevant editorials. Press ads featured in broadsheets and tabloids, including the Times, Guardian, i, and The Sun.

Social and digital takeover of PL channels with PPC social posts gained a total of over 16.2 million impressions and 333k engagements. Spreading a clear message to fans and wider audiences that there is no room for racism.

Check out...